What happens when a call to do a simple website update turns into a total branding makeover?
I remember having my first meeting with Chad Harvey. We were going to discuss a simple website update with he and his social media manager. It’s typical that these meetings start off very superficial and focus on software, hosting and services. The excitement happens when I get the feeling this business owner might be open to doing something amazing for their company … someone who is willing to trust the marketing people around them. Chad Harvey was just that client, he was open to a branding change. Over the next 60 days we worked with him to develop a brand that was uniquely him and one that would make him stand out among the sea of executive coaches. Here’s what we did: