How does a new business owner get started in Social Media?
You just put up a great website for your brand new business. And you have been told for years now that every business has to use the internet to grow a business — But where do you begin?
When Scott Monty, head of social media marketing for Ford Motor Company, was asked about using social media to get traffic to a new company’s website. He did a great job of covering the subject on his The Social Media Marketing Blog. This quote from the story sums it up:
“… I wouldn’t be concerned about getting people to your site/blog. Social media isn’t about getting traffic, it’s about building relationships.”
Read the rest of Social Media for the Entrepreneur to get a good insight on the best practices for using social media. He also includes links to some other really good references.