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When Scott Monty, head of social media marketing for Ford Motor Company, was asked about using social media to get traffic to a new company’s website. He did a great job of covering the subject on his The Social Media Marketing Blog. This quote from the story sums it up:

“… I wouldn’t be concerned about getting people to your site/blog. Social media isn’t about getting traffic, it’s about building relationships.”

Read the rest of Social Media for the Entrepreneur to get a good insight on the best practices for using social media. He also includes links to some other really good references.